Move over Beyond Meat, there’s another plant-based meat subsitute company in town that is here to steal the spotlight! Impossible Food’s mission is to help individuals across the country indulge in as much meat as they want without sacrificing our planet’s resources by offering you plant-based alternatives. Impossible Foods has teamed up with Burger King yet again to bring you another enticing meal, but this time it’s serving up hot breakfast food! Burger Kind announced yesterday that they will be testing an Impossible Croissan’wich at select locations starting the end of January 2020.
The Impossible Croissan’wich features a toasted croissant filled with fluffy eggs, American cheese, and a seasoned plant-based sausage from Impossible Foods. While it does feature a plant-based patty, it’s important to note that this breakfast sandwich is far from vegan as it contains eggs, cheese, and 100% butter. That said offering customers more options is always a great idea.
The new breakfast sandwich will be tested at participating stores in Savannah, GA, Albuquerque, NM, Montgomery, AL, Landing, Mi, and Springfield IL.
Don’t forget the Impossible Whopper is available nationwide only at Burger King. The Impossible Whopper features your favorite whopper toppings but with an Impossible Burger patty instead of a beef patty. The great thing about the Impossible Burger is that it mimics the texture and appearance of meat yet is completely made from plants!
“Impossible Foods began in 2011 with an ambitious goal: To drastically reduce humanity’s destructive impact on the global environment by completely replacing the use of animals as a food production technology. We intend to accomplish this mission within two decades by creating the world’s most delicious, nutritious, affordable and sustainable meat, fish and dairy foods directly from plants.” Said Pat Brown, CEO & Founder of Impossible Foods.