If you’ve been seeing a lot of vivacious violet colored desserts and baked goods recently, chances are you’ve already come in contact with this latest food trend that’s sweeping the scenes. Ube (pronounced ooh-beh) is a purple yam that is highly common in the Asian tropics where it’s grown and used as a major food source. Ube is synonymous with Filipino sweets because they often use this root vegetable to color and flavor their breads, cakes, desserts and ice creams. The bright violet color means that anything made with ube instantly becomes a colorful, share-worthy masterpiece which is why we’re seeing so many ube creations circulating on social. If you need some inspiration for your own ube desserts, here are a few Filipino favorites to get your little wheels turning.