Nothing quite beats enjoying a refreshing treat on a hot summer day! With the warmer season just around the corner, Mars is on a mission to help you cool off with a refreshing and delicious frozen treat! The brand just unveiled it’s latest frozen innovation and it looks like a giant TWIX Bar. The new TWIX Cookies & Creme Ice Cream Bars are inspired by the candy bar. These frozen treats feature a creamy vanilla center with chocolate cookie pieces mixed throughout. The frozen bar also features a topping of crunchy chocolate cookies — delicious!
Keep your eyes peeled in grocery stores near you because the new TWIX Cookies & Creme Ice Cream Bars are already hitting the frozen aisles in major retailers. The bars are available in Singles as well as Multipack boxes with a suggested retail price of $4.29. But that’s not all, Mars plans on searching social media to find and gift TWIX Cookies & Creme Ice Cream Bars to fans who are in need of a smile! The brand is encouraging you to post on social media using #TwixIceCream to be considered.
“We’re thrilled to kick off summer celebrations this year with our TWIX Cookies & Creme Ice Cream innovation,” said Jayesh Shah, Mars Ice Cream Marketing Director. “This frozen treat offers an exciting new twist on our classic ice cream bar – and we hope it delivers a welcomed smile to fellow TWIX fans this summer season.”
ICYMI: Dairy Queen just unveiled its newest innovation to its summer lineup! The brand just launched new non-dairy Dilly Bars to their menu. A perfect option for those with dairy allergies, vegan dieters, or those who like to try something new!