Rolled ice cream originated in Thailand where it’s considered a popular street food. Considering that it looks cool, tastes amazing and is highly instagrammable, it’s no wonder why this is quickly becoming a hit food trend. Rolled ice cream is similar to marble slab, where custard is poured onto an ice cold griddle then is quickly mixed. The mixture is then rolled out, and shaved into curly cute ice cream roll ups. Insta-yum. This trend came into North American cuisine culture in a few places, popularly 10Below Ice Cream in NYC’s Chinatown who saw three-hour lineups out front of their shop after premiering this tasty treat.