Are you tired of forking out money every day for that beloved morning cup of coffee? Well, coffee-lovers, Panera is making your dreams come true! Starting today, Feb 27, 2020, you can score yourself a coffee subscription that costs just as much as your Netflix account and gets you bottomless coffee! The subscription will set you back just $8.99 a month (plus tax) which gains you access to unlimited coffee at more than 2,100 Panera Café locations across the U.S. But wait, the subscription gets better, not only can you get bottomless hot coffees but you can also score unlimited iced coffees and hot teas!
So here’s how it works: simply sign up for the unlimited coffee subscription by visiting www.panerabread.com or sign up through the Panera app. Once you complete your subscription you can get one cup of hot drip coffee, hot tea, or iced coffee every 2 hours during regular hours at participating U.S. Panera Bread bakery-cafes.
Panera recently expanded its coffee offerings by launching new coffee blends including light roast and dark roast. Along with both coffee blends, you will also have your choice of Decaf and Hazelnut. Additionally, Panera also removed the upcharge for plant-based milk in all U.S. Panera bakery-cafes. Almond milk will now be available on all coffee stations — free of charge.
“Coffee is an important daily ritual for so many –it can give you a dose of optimism –it lifts you up. We kept asking ourselves, why can’t it be more accessible, more affordable? Moreover, could unlimited coffee translate to unlimited optimism?’” said Niren Chaudhary, Panera CEO. “Today, we’re changing the game for coffee drinkers across the country with our no compromises, unlimited subscription service—great coffee at an amazing value. We are eliminating the price barrier and the false choices between convenience and quality–between good coffee and crave-able food. At Panera, there’s no more compromise—and your cup is always full.”
Chaudhary added, “From helping create the fast-casual category, to technology breakthroughs with Panera 2.0, to clean food—Panera has a history of industry-leading innovation that creates value for and adds to the guest experience. Panera is a challenger brand and with unlimited coffee we are disrupting the coffee business. We are challenging the status quo because we believe everyone deserves a full cup, literally and figuratively.”