Alright, coffee-lovers, Fairlife has an exciting announcement for you. For those of you that enjoy a little splash of sweetness in your coffee, Fairlife has launched a brand new line of premium Real Dairy Coffee Creamers. The lineup includes 4 delicious flavors: Caramel, Vanilla, Hazelnut, and Sweet Cream.
Now, you might be asking yourself how is this different from any other coffee creamer? Fairlife is known for making ultra-filtered milk that offers more nutrition and ultimately, a greater product. And now they’re extending the same efforts into a creamer line. There are many creamers on the market that contain artificial ingredients and oils but what sets Fairlife creamers apart from the rest is that they’re made with just 5 ingredients. All 4 flavors are made without artificial flavors and sweeteners and contain 40% less sugar than regular coffee creamers. Additionally, each creamer is lactose-free, gluten-free, and made without the use of artificial growth hormones. The creamers do, however, offer the perfect touch of sweetness to your home-brewed cup of coffee without concealing that delicious coffee taste.
“Today, the creamer category is dominated by choices that lean heavily on indulgent flavors. As sales of premium coffee grow, our research shows that many consumers want to enhance the taste of their coffee, not cover it up,” said Bill Kelly, Chief Marketing Officer at fairlife, LLC. “We created fairlife creamers to provide these coffee drinkers with a great-tasting option that offers real dairy with a hint of flavor to enhance their coffee experience. Our creamers are made with ultra-filtered milk and 40% less sugar than other creamers. It’s just another way to offer consumers delicious products with enhanced nutrition profiles.”
Americans love their coffee, so much so that the coffee industry is projected to grow from $15.1 billion in 2019 to $18.5 billion by 2024. It’s only expected that the creamer industry will follow suit as it’s expected to grow from $6.1 billion to $7.5 billion. As more people reach for beverages that contain fewer or no artificial ingredients, Fairlife has taken the opportunity to venture into the coffee creamers market for the first time ever. The 16-ounce bottles can now be found in the refrigerated dairy aisles of grocery and retail stores.