When we think IHOP, we usually think dining in and digging into a plate stacked with fluffy pancakes a side of bacon and whatever other breakfast foods your heart desires. But, IHOP announced that they have a new concept called Flip’d which will serve as a fast and casual breakfast destination!
According to a press release, Flip’d is said to have a heavy focus on fresh to-go breakfast options. The very first Flip’d a restaurant is set to open in Atlanta in spring 2020. Other markets under for consideration are Boston, New York City, Chicago, and Dallas.
Jay Johns, the President of IHOP said in a statement “In looking at what exists today in terms of fresh, fast menu options — particularly at breakfast — there’s still tremendous opportunity for growth,” he said. “After talking extensively with consumers in large cities across the country, we designed Flip’d by IHOP to deliver on what folks told us they want and need from a trusted brand like IHOP in a fast-casual setting, putting an emphasis on quality ingredients, speed, to-go, and delivery.”
The new chain will offer all-day breakfast but unlike IHOP, it’ll have limited seating and patrons can make their orders form a digital kiosk, directly at the counter, or they can order their food online ahead of time and pick-up their breakfast at a designated to-go area. The menu is said to be inspired by a few iconic IHOP favorites like their famous Buttermilk pancakes but served in a portable way such as pancake bowls. Other fresh breakfast options you can expect to see are, build your own pancake bars, egg combos, breakfast burritos, of course, coffee and so much more!
“With Flip’d by IHOP, guests don’t have to compromise – now they can get freshly-made, all-day menu items like Pancake Bowls and Egg Sandwiches along with a hand-crafted espresso beverage for a good price and in a matter of minutes.” Jay Johns Continued.